Hello everyone! Today I wanted to share with you some of the services and tools I use in the social media and marketing world that could potentially be beneficial to you for your blog, managing your own social media, or for your job! Read on for the best tools out there in the marketing and public relations field.
When it comes to scheduling social media posts ahead of time, Hootsuite is your best friend. While there are many scheduling options out there, I personally adore Hootsuite because of how comprehensive yet simple the platform is, how you can customize the tabs and what feeds you are watching, and the ability to auto-schedule messages based on your personal best times to post. The paid version of the service is great for agencies or businesses that want to monitor multiple accounts at once or bulk schedule hundreds of posts. The free version keeps all the best features of Hootsuite but doesn’t cost anything! Check it out here.
Linktree is a relatively new thing for Instagram that I haven’t seen a lot of businesses/agencies use, but it’s definitely up-and-coming in the blogosphere. Basically, Linktree allows you to add multiple links to your Insta bio, which is awesome if you are a company and want to direct people to different pages on your website or your other social platforms. I personally use this to direct people to new content on my blog, etc. It’s super easy to use – just head over to the site and sign up with your Insta account, create your custom links, and then add the url they give you to your bio! The service is free, with the option to go to a paid service if you want additional tracking and customizing features.
3. Moz Keyword Explorer
This tool is amazing at helping you find relevant and high-traffic keywords to use in your blog content! It also can give you some insight into what people are searching for online and how they phrase their search inquiries, which you can use to improve your own SEO. You only have 20 free searches per month, but if you plan to use this tool often, it might be worth purchasing a paid subscription to it. Find the service here.
If you’re doing any media relations work, Cision is your place to go. While it’s incredibly pricey (definitely not for individual use!), the service is for sure the best in the market right now. Find reporters and news outlet and create targeted media lists for your company’s next pitch, all within the Cision platform. Learn more here.
This is, obviously, going to make the list, since my own website is built off of WordPress! I absolutely love the CMS, and there are a ton of free and paid themes available out there to create a completely customizable website just for you! I host off of Bluehost, which has been the perfect host so far. Personally, I highly recommend going WordPress to anyone building a site. If you aren’t looking to spend any money by getting a web host, then consider going free with WordPress.com – it’s a free, limited version of the WP Content Management System!
6. Adobe Creative Cloud
If you are doing anything with design, video, or photos, Adobe’s line of products are your best bets. The two I use the most are Photoshop and InDesign. I love how all of the products have similar interfaces, so once you know how to use one of the tools, it’s pretty easy to move over to the others. Adobe has a ton of products, some of which I don’t even know what they are for! All of the products, of course, require you to pay for a plan. There are free trial periods for each of the products that I recommend using before you purchase! And there are also student discounts available to make it more affordable! Learn more here.
BONUS: Pixlr and Gimp
In order to cut costs, I canceled my subscription to Photoshop, but I still love doing image projects! If you want to stay in touch with your ~budget~ I would suggest exploring two free options out there that have many of the same features and functions as Photoshop – Pixlr and Gimp. Gimp you can download to your computer, Pixlr can be used online.
I have totally talked about how much I love Canva in the past, so of course it will be making this list as well. Canva is a free online tool that comes with a ton of templates for any kind of document or photo you can imagine – from resumes to social media posts, Canva has it all! I absolutely adore this platform and use it to make all of my blog images! Check it out here.
Trello also made it to my list of productivity apps and services. Not only is it great for making to-do lists and managing your time, it also can serve as a creative space to collaborate on editorial calendars and brainstorm content! I would suggest checking out Trello’s website for example boards about everything you can do with the service. Also, it’s completely free!
For simple and flawless email marketing, my go to has always been MailChimp. If you are just starting off with building your email mailing lists, MailChimp has a great free subscription to help! As you begin to have larger lists and want more services, you can move up into the platform’s tiered pricing plans, which mean that you only pay for what you are using! I also love the templates that they have and the drag-and-drop email creator.
BONUS: Another great (paid) option out there for businesses that have larger mailing lists is ActiveCampaign. I did a trial run with the platform a year or so ago and I really loved it. It also features a drag-and-drop editor but has a few more advanced marketing features for those who really want to get the most out of their mailing lists.
10. Google Analytics
Last but definitely not least, the final marketing tool I want to highlight today is Google Analytics. This free tool lets you measure what is happening on your website, and gain critical insight into your web traffic and who exactly is reading your stuff. This tool is great for bloggers, businesses, and even just anyone who has a personal website to showcase to employers.
Thanks so much for reading! What other marketing and social media tools do you use? Share them with me in the comments or on Twitter @CaseyDonart
DISCLAIMER: This is NOT a sponsored post. I did not receive any compensation for writing the content of this post. All of the services listed above I have used before (or still use frequently). All opinions expressed in this article are my own 🙂